Post by account_disabled on Mar 6, 2024 4:07:09 GMT 1
The examples. Just because youve managed to get more eyeballs onto your content doesnt mean its actually achieved anything. If that were the case then Id just take a few hundred dollars and buy some paid StumbleUpon traffic every time. Yeah Id generate traffic but its highly unlikely to result in me achieving some of my actual business goals. Not only that but Id have no real indication of whether my content was satisfying the needs of my visitors. The scary thing is that the majority of content marketing campaigns are measured this way. I hear statements like its too difficult to measure the performance of individual pieces of content far too often.
The reality is that its pretty easy to measure Greece Mobile Number List content marketing campaigns on a micro level a lot of the time people dont want to do it. Engagement over entrances Within any commercial content marketing campaign that youre running measurement should be business goalcentric. the overall success of your campaign based on the achievement of core business goals. If your primary business goal is to generate leads each month from the content that youre publishing youll need to have a reporting mechanism in place to track this information. On a more microlevel youll want to be tracking and using engagement metrics to enable you to influence the achievement of your business goals.
In my opinion all content campaigns should have robust engagementdriven reporting behind them. Total Time Reading TTR One metric that Medium uses which I think adds a lot more value than pageviews is Total Time Reading TTR. This is a cumulative metric that quantifies the total number of minutes spent reading a piece of content. For example if I had visitors to one of my blog articles and they each stayed reading the article for minute each the total reading time would be minutes. We measure every user interaction with every post.
The reality is that its pretty easy to measure Greece Mobile Number List content marketing campaigns on a micro level a lot of the time people dont want to do it. Engagement over entrances Within any commercial content marketing campaign that youre running measurement should be business goalcentric. the overall success of your campaign based on the achievement of core business goals. If your primary business goal is to generate leads each month from the content that youre publishing youll need to have a reporting mechanism in place to track this information. On a more microlevel youll want to be tracking and using engagement metrics to enable you to influence the achievement of your business goals.
In my opinion all content campaigns should have robust engagementdriven reporting behind them. Total Time Reading TTR One metric that Medium uses which I think adds a lot more value than pageviews is Total Time Reading TTR. This is a cumulative metric that quantifies the total number of minutes spent reading a piece of content. For example if I had visitors to one of my blog articles and they each stayed reading the article for minute each the total reading time would be minutes. We measure every user interaction with every post.